Everything we desire, we desire because it makes our life easier, simpler, faster. We’re lazy and we want products and services that improve our lives.

You might think this to be true.

I made what appeared to be a flippant comment on Facebook yesterday – ‘Capital punshment would reduce the levels of DVD piracy better than those ‘you wouldn’t steal a car, you wouldn’t steal a handbag’ adverts at the beginning of films’.

I wasn’t joking, I was just using a very strong example to make a point. DVD piracy campaigners and campaigners for other issues too, should try the following;

LinkedIn has taken another step towards increasing the usefulness of tools available to paid members by releasing the ‘Profile Organiser’.